Apple Music Loses Millions After Trial Ends

Jordin Agemy, Feature Reporter

The new music service by Apple, called Apple Music, started in late June. Initially it obtained a powerful 6.5 million users
that agreed to pay $9.99 a month for the service. This does not include those only using the free trial. Apple offered a three month free trial for all new users. After the ending of that trial, %60 of all the users opted out of the Apple Music subscription. Apple music now has a whopping 15 million users worldwide. Dan Ives is an analyst for FBR & Co. and says “Now the goal is for Apple to further spread the gospel to/convert more trial customers over the next three to six months while adding unique content and services.” Mathematically, 6.5 million paying subscribers is worth annual revenues of $780 million for Apple. It is expected most people will continue to use this service.

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