NHS and Tinder team up to save lives

Megan Mullins, Feature writer

The dating app tinder has recently partnered with the NHS in order to raise awareness about organ donations. In order to get a larger percentage to join the the organ donation campaign they created a system on the app so that when you swipe on a profile you like the app will encourage you to sign up to the NHS organ donor register. In July the NHS reported the number of people donating organs had fallen. That is why this new feature may help to save lives. When they swipe right a in a picture they attracted to a message saying “If only it was that easy for those in need of a life-saving organ to find a match”. But as of now they are only using certain celebrities pictures for the campaign including Olympic gold medalist Jade Jones, Emmerdale’s Gemma Oaten and Jamie Laing.
BBC news source Hermione Way, Tinder’s head of European communications, said “Tinder users regularly make the decision to swipe left or right wondering whether someone may be the person they are looking for. While those swiping decisions are important and could be the first step to a successful relationship, we hope the NHS profiles featuring Jamie and Jade and Gemma will encourage people to make and act upon a different decision too- to sign up as an organ donor.” Maria Dunn a sophomore at Michigan City High School said “I think what tinder is doing is fantastic. It’s such a creative to inform our generation of such a horrible issue. I think with the creation of this feature many lives will be saved.”

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